Burberry Limited

From its founding in 1856 when Thomas Burberry constructed his first outerwear garments for the sportsmen of Basingstoke, England, Burberry has become a leading luxury brand with a global business.

The Burberry brand is defined by its:

• Authentic British heritage
• Unique democratic positioning within the luxury arena
• Founding principles of quality, function and modern classic style, rooted in the integrity of its outerwear
• Globally recognised icon portfolio: the trench coat, trademark check and Prorsum horse logo

Today, the business built upon this brand is distinguished by:

• Multi-category competency: womenswear, menswear, non-apparel and childrenswear - with innovative outerwear as the foundation
• Channel expertise in retail (including e-commerce), wholesale and licensing
• Global reach: operations in markets throughout the world, with a balance across major geographic regions
• A unified, passionate and seasoned management team

The Group management and their teams are challenged with the responsibility of maintaining the integrity and vitality of this extraordinary brand while continuing to develop a business which remains relevant to ever-evolving markets and consumer tastes. The following pages outline Burberry's strategy under each of its five key strategic themes:

• Leveraging the franchise
• Intensifying non-apparel development
• Accelerating retail-led growth
• Investing in under-penetrated markets
• Pursuing operational excellence

COPLEY PLACE - 100 HUNTINGTON AVENUE
HOURS: - MON-SAT 10AM - 8PM
SUN  - 12AM - 6PM
PHONE: 1 617 266 3200

NEWBURY STREET - 2 NEWBURY STREET
HOURS: - MON - WED & SAT 10AM - 6PM
THU - FRI 10AM -7PM
SUN - 12PM - 5PM
PHONE: 1 617 236 1000

NATICK COLLECTION - 1245 WORCESTER STREET
HOURS: MON - SAT 10AM - 9PM
SUN - 12 - 6PM
PHONE: 1 508 650 1919

THE BURLINGTON MALL - 75 MIDDLESEX TURNPIKE
HOURS: MON - SAT 10AM - 9PM
SUN - 12AM - 6PM
PHONE: 1 781 616 2980